History

SuperEgo -- More Than Just a Funny Name

Apart from having a very unique name, SUPER EGO has a very unique history as a division of the ROTHENBERGER Group.

Translated straight from its Spanish heritage, the ‘SUPER EGO’ brand stems from the heart of European metal tool manufacturing in Northern Spain. The River Ego (pronounced locally as ‘Eir-go’) is not about someone’s overpowering personality trait, but is in fact a river that runs through the town of Eibar, where the SUPER EGO factory was founded over 70 years ago – it has since moved to more modern facilities in nearby Abadiano.

Located in northwest Spain, the local Basque people are well known for many things – their fierce passion and independence, their love of soccer and their ability to turn locally mined metal ores into world class tools and machinery.

Today, the region of Biscay is experiencing an ongoing social, economic, and aesthetic revitalisation, started by the symbolic and world famous Bilbao Guggenheim Museum.
The River Ego is just one of many rivers that flow through this beautiful region that has inspired two generations of factory workers, and who pride themselves on manufacturing the world leading SUPER EGO branded plumbing tools and equipment.

SUPER EGO is a member of the ROTHENBERGER Group, having been purchased in 1984. With manufacturing across three modern production centers throughout Spain, SUPER EGO products are distributed by ROTHENBERGER Group companies and associated non-group trading partners around the world. With over 70 years’ experience in plumbing tools and equipment and an ongoing investment in advanced design, research and development, SUPER EGO produce one of the most comprehensive programs of professional quality tools and equipment in the world.

Dedicated to quality control from raw materials through to the finished products has led to a history of production of high performance tools, with an unsurpassed working life. SUPER EGO prides itself on ongoing improvement and quality control, and has ISO 9001:2008 (Quality) and ISO 14001:2005 (Environmental) Certifications, highlighting SUPER EGO’s commitment to ongoing excellence in the design, manufacture and after-sales-service of plumbing tools and equipment, as well as the preservation of the environment.
SUPER EGO tools and equipment are built with plumbers in mind. With over 70 years global experience, the quality of our products is unsurpassed.
SUPER EGO products are available through all leading plumbing and HVAC-R outlets.